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The Science of Gymnema

If you want to cut back on sugar, Sweet Defeat can help. Made with only five plant-based ingredients—gymnema, zinc, mint, sorbitol, and spirulina—Sweet Defeat stops sugar cravings in seconds. Before you can take control of your sweet tooth, you have to end the sugar cravings cycle. It all begins with your taste buds.

The Science of the Sugar Cravings Cycle

If you experience sugar cravings daily, you’re not alone. Sugar has a powerful effect on the human brain. A single taste of sugar can trigger the sugar cravings cycle. When you eat sweets, you probably notice that you find yourself wanting more. That’s because sugar cravings begin on the tongue when the first bite into something sweet turns on sugar receptors. Those sugar receptors send a message to your brain and your brain responds with a reward called dopamine. Dopamine is a neurotransmitter, or chemical, that helps you experience pleasure. As a result, your brain sends out a message that it wants more sweets. Once you’re already in the sugar-craving cycle, it’s hard to take control. Each bite triggers more cravings. It isn’t easy, but you can end your sugar cravings.

How Gymnema Helps Break the Sugar Cravings Cycle

With enough self-discipline, it is possible to stop the sugar cravings cycle. Using gymnema can make saying no easier. Gymnema is a plant that has been used in Ayurvedic medicine for centuries. Beginning in the 1960s, Western scientists started researching its impact on how we taste sweets. Specifically, gymnema keeps the sugar we eat from activating sweet receptors on the tongue, according to a recent study in the Journal of Undergraduate Neuroscience Education. Without this activation, the sugar cravings cycle comes to a screeching halt. Gymnema helps make it easier to say “no” to temptation. Just let a Sweet Defeat dissolve on your tongue and it blocks your ability to taste sweetness for up to an hour. That stops your cravings for long enough that the urge to eat sweets passes. As you get used to eating less sugar, you crave it less, and the virtuous cycle continues.

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