Our story, our mission.

Sweet Defeat is dedicated to helping millions of people change their

lives by eating less sugar.

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Sweet Defeat is here
to help you quit sugar for good.

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Real Solutions

We talked to doctors, scientists, and nutritionists and finally we were introduced to our key ingredient: gymnema. Gymnema is an Ayurvedic herb that’s been used for centuries in eastern medicine and we discovered that it’s also incredibly effective in reducing cravings for sugar.

Real Solutions

Real Solutions Title

We talked to doctors, scientists, and nutritionists and finally we were introduced to our key ingredient: gymnema. Gymnema is an Ayurvedic herb that’s been used for centuries in eastern medicine and we discovered that it’s also incredibly effective in reducing cravings for sugar.

Real Solutions

Real Solutions Title

We talked to doctors, scientists, and nutritionists and finally we were introduced to our key ingredient: gymnema. Gymnema is an Ayurvedic herb that’s been used for centuries in eastern medicine and we discovered that it’s also incredibly effective in reducing cravings for sugar.

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All of Arianne Perry’s life, sugar has been her weakness—cookies, cake, and especially chocolate. She found that cutting back on sugar was the one thing that made her feel healthier, but it was so hard to fight her sugar cravings. She couldn’t find anything that helped, and she was turned off by so many companies selling sham products and luring people with empty promises. So she set out to create products that are backed by science and provide a real solution for sugar—for herself and everyone else.

Arianne launched Sweet Defeat to help millions of people live healthier, happier lives. Sweet Defeat is redefining how we eat and live a healthy lifestyle with a simple, clinically proven, plant-based lozenge that stops sugar cravings in seconds. Arianne and her team are obsessed with quality, efficacy, and customer results. Sweet Defeat has an active social community and has been featured in outlets such as the Washington Post, Fox Business News, Elle, PopSugar, and Goop.

She holds an MBA from Columbia Business School and a BA in Economics from the University of Michigan, where she was captain of the varsity track and cross country teams, which won several national titles. She is an Olympic trials qualifier and has run sub-three-hour marathons, finishing as the 33rd female in the 2008 New York City Marathon. She is a certified health coach and lives in New York City with her husband.

Arianne Perry
CEO & CO-FOUNDER

All of Arianne Perry’s life, sugar has been her weakness—cookies, cake, and especially chocolate. She found that cutting back on sugar was the one thing that made her feel healthier, but it was so hard to fight her sugar cravings. She couldn’t find anything that helped, and she was turned off by so many companies selling sham products and luring people with empty promises. So she set out to create products that are backed by science and provide a real solution for sugar—for herself and everyone else.

Arianne launched Sweet Defeat to help millions of people live healthier, happier lives. Sweet Defeat is redefining how we eat and live a healthy lifestyle with a simple, clinically proven, plant-based lozenge that stops sugar cravings in seconds. Arianne and her team are obsessed with quality, efficacy, and customer results. Sweet Defeat has an active social community and has been featured in outlets such as the Washington Post, Fox Business News, Elle, PopSugar, and Goop.

She holds an MBA from Columbia Business School and a BA in Economics from the University of Michigan, where she was captain of the varsity track and cross country teams, which won several national titles. She is an Olympic trials qualifier and has run sub-three-hour marathons, finishing as the 33rd female in the 2008 New York City Marathon. She is a certified health coach and lives in New York City with her husband.

Scientific Advisory Board

What happens when a Harvard trained physiologist, a biochemist,
and a registered dietician walk into a lab? Essential for Women.

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Brooke Alpert, MS, RD, CDN

Sugar Authority and Expert Dietitian
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Dr. Eric Stice, PHD

Oregon Research Institute
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Dr. Eric Stice, PHD

Oregon Research Institute

Our Team

Cara Cesario, PhD

Cara Cesario, PhD

Chief Scientific Officer
Paul Langtry

Paul Langtry

VP of Marketing
Dean Capel

Dean Capel

VP of Operations
Allison Brophy

Allison Brophy

Brand Management
Susan Mihalick

Susan Mihalick

Customer Experience
Austin Goldman

Austin Goldman

Business Development
Maddy Hale

Maddy Hale

Business Development

Our Products

The only clinically proven natural lozenge
that stops sugar cravings in seconds

Mint Lozenges

The Original Long-lasting Lozenge

$29.99

Advanced Formula Gum

6 Packs (48 Pieces)

$34.99

$