The Science
Behind Sweet Defeat.

Did you know the taste of sugar
makes us crave more sugar?

The Situation
Sugar is Everywhere.

Sugar is in 90% of foods today and Americans
consume 150 pounds of sugar per year, 10 times the recommended amount. Most people have experienced the sugar craving cycle—the more you eat, the more you crave.


The Problem
Humans crave sugar.

Sugar was a scarce resource for our hunter-gatherer ancestors, so there was a benefit in ancient times to consuming as much sugar as possible when it was available.


Functional Ingredients

01 . Gymnema Extract

The Gymnema sylvestre plant has been used for centuries in Eastern medicine. It’s known for its unique ability to block sweet taste and stop cravings.

02 . Zinc

Works synergistically with gymnema to temporarily block the sweet taste buds on the tongue.

03 . Chromium*

A mineral often found in food, Chromium, is proven to help improve both lean body mass and insulin resistance

*Chromium is only available in Sweet Defeat gum

Our ingredient choices—the forms, what we include, and what we don’t—are all made based on what you really need.

Clinically Proven

Studies completed by Eric Stice, PhD, and Dr. Sion Nobel, MD.


Sweet Defeat reduces sugar consumption by 50%

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Without Sweet Defeat, participants are 430% more likely to consume sugar

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Sweet Defeat reduces
desire for sugar by 30%

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Scientific Advisory Board

Our scientific advisory board, comprised of medical doctors, nutritionists and scientists, helps guide our thinking around the latest research and product innovation.

Dr. Eric Stice, PHD

Dr. Eric Stice, PHD

Oregon Research Institute
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