Sugar is in 90% of foods today and Americans
consume 150 pounds of sugar per year, 10 times the recommended amount. Most people have experienced the sugar craving cycle—the more you eat, the more you crave.
Sugar was a scarce resource for our hunter-gatherer ancestors, so there was a benefit in ancient times to consuming as much sugar as possible when it was available.
The Gymnema sylvestre plant has been used for centuries in Eastern medicine. It’s known for its unique ability to block sweet taste and stop cravings.
Works synergistically with gymnema to temporarily block the sweet taste buds on the tongue.
A mineral often found in food, Chromium, is proven to help improve both lean body mass and insulin resistance
*Chromium is only available in Sweet Defeat gum
Our ingredient choices—the forms, what we include, and what we don’t—are all made based on what you really need.
Our scientific advisory board, comprised of medical doctors, nutritionists and scientists, helps guide our thinking around the latest research and product innovation.
